Andrea has spent 25+ years breaking formats before it was fashionable - as a senior executive at Bavaria Entertainment and ZDF, she brought interactivity and digital competition to broadcast TV long before "cross-platform" became a buzzword. iEmmy-nominated, awarded and now working as a strategy consultant under the motto "No Drama – Just Solutions." At IGF, she's bringing that same energy to her talk "Breaking Out of the Format Box" - on Friday, she'll show you how to blow up the sandbox of classical media formats. Come ready to think differently.

Talk to me about Cross-media formats, creative crisis management, and structural thinking.