Christian Schaal is the founder and managing director of the Terovania Group, specializing in data-driven marketing, web analytics, web design and marketing technology with a strong focus on the games industry.

He works with game studios, publishers and agencies to build measurable marketing setups - from conversion-focused landing pages, studio websites and tracking implementations to clear, actionable dashboards and reporting systems.

His work focuses on privacy-friendly measurement approaches and bridging the gap between marketing and product data, for example by connecting website performance with data from platforms like Steam.

Recently, he has also been exploring agentic AI and practical automation use cases, helping teams streamline workflows, documentation, marketing, data analysis, and code quality.